FDPR Media

PR Bootcamp with Fiona Dwyer

Get yourself in the media for free with this

Live group programme AND 

8 weeks access to a journalist & PR expert!  


• Are you struggling to get yourself noticed by the media and you haven't got money in your budget to hire in a PR professional?

• Are you feeling stressed because you’ve been sending out press releases to journalists and they’re getting ignored?

• Are you seeing your competitors’ in the newspapers and hearing them on the radio and you just can’t understand why?

• Have you thought about using a professional PR agency or consultant but you just don’t feel you have the budget for a monthly fee?

This is completely normal - and we're about to change that!

This is what getting in the media will do for you..

It will....

  • build trust and credibility

  • raise your profile and create awareness of your brand

  • help generate new leads

  • help you build a local and/or national reputation

  • help build your social media following

And I'm going to be holding your hand all the way…

Hi! I'm Fiona Dwyer, a journalist and former television reporter and planning producer with over 30 years of experience in the media industry.

That means I know what stories will interest journalists and which ones will get deleted from their inbox!  

I also often spent time talking to businesses and PR agencies about why their pitches didn't always work - and how they needed to adapt them to attract a variety of different media outlets. 

My PR Bootcamp has been designed to give you a step-by-step, no nonsense guide to getting yourself in the press.  This is your opportunity to use my experience as a journalist and planning producer to help you and your business get the recognition you deserve.  And by the end of the bootcamp you will have sent at least one story to the press  - and have several more ready to go!

What working with Fiona is like!

“Since completing Fiona's bootcamp, I've had articles published nationally and locally! I also have a regular slot on the local radio station and it's given me the confidence to apply for competitions & awards which I would never have done before. The Bootcamp has paid for itself! Elliegantly Made is getting out there & the orders are coming in. Fiona is very hardworking, certainly knows her job & is there for you long after the course has finished. She's there to support you 100%."

— Ellie Birch, Owner of multi award-winning cake company Elliegantly Made

“It's only weeks since completing Fiona's PR Bootcamp and I have already appeared in a national newspaper following Fiona's advice and will soon feature in a national women's magazine. Fiona has a wealth of knowledge and experience & she was able to share her insights in a way that was both informative and engaging. I especially appreciated the hands-on exercises, which helped me to put what I was learning into practice. One of the things that I liked most about the bootcamp was the sense of community. We were a small group of attendees and we were all able to learn from each other and support each other. I also appreciated the fact that Fiona was always available to answer our questions and provide feedback.


— Helen Walker, Charity Marketing Manager, Making a Difference Locally

“I have worked with Fiona for many years and have formed a

fantastic working relationship with her. As an ex-reporter for ITV, she has a wealth of knowledge and contacts when it comes PR. Her hard work to generate visibility for The Magic Dentist campaign has resulted in both national and local TV and radio coverage and significantly raised awareness across the UK. I would encourage anyone to engage with Fiona to heighten the profile of their dental practice or business. Both Fiona’s personal consultancy and educational PR bootcamps are worth their weight in gold. Huge thanks for everything and I look forward to continuing an amazing working relationship!”


— Nicki Rowland,

Dental Practice Management Consultant and Coach

“I've just completed the PR Bootcamp course and it is absolutely fabulous! Fiona is lively, enthusiastic & really knows her stuff. Getting advice from a journalist with so many years of experience and success is priceless.  Fiona is so helpful and knows exactly what will and won't work. She has been available throughout to critique work done and help to re-word articles in a professional manner.  Her straight, direct and honest approach helps in getting tasks done & moving forward in a logical and practical way. The course is run over 8 weeks in bitesize manageable chunks which allow work and life to continue too without becoming overwhelmed with zoom calls or homework. "

— Claire Borkowy, Snead Barns Interiors

“Fiona is such a great teacher! She explains everything so it's simple and completely do-able! I didn't have a clue how to get in the media - now I do and I also have the confidence to put myself out there!

— Havva Mahler, Acupuncturist and Expert in Chinese Astrology

“ Such a fabulous programme. I knew I needed to do PR but I didn't know how to go about it. I didn't think the media would be interested in what I did but Fiona showed me how to find stories that get picked up by journalists - ideas I hadn't even thought of! Fiona is there for you throughout the whole course and beyond.

I highly recommend!”

— Vanessa Williams, Creative Hub

By the end of this PR Bootcamp, you will know

  • How to identify a newsworthy story

  • How to create amazing headlines

  • How to write a press release that works

  • Who to send it to

  • The dos and don'ts of dealing with journalists

  • How to become the 'go-to' expert that will have journalists coming back to you time and time again!

AND you will have sent your first story to the press and

have several more ready to go

ENROL TODAY

A ONE-TIME PAYMENT OF

£1497

4 MONTHLY PAYMENTS OF

£399

Here's what you'll get.....

  • Lifetime access to my 7-module signature course DIY Your Biz PR Value £997

  • A special bonus module Value £197      

  • Weekly Live group sessions with me (coaching, advice, guidance, critiquing plus,Q&A) Value £1596

  • Weekly Live accountability/implementation co-working sessions to ensure you get the work done, hosted by me (so extra time for questions and specific help!) Value £997

  • 1 30-minute “Help me” one-to-one zoom session with Fiona for any help you need Value £175

  • Access to the PR Bootcamp community Facebook Group for extra support throughout Value £197

  • Workbooks and checklists Value £297       

  • Templates Value £97

  • Plus homework after each module to keep you on track! Value FREE!!

That's a TOTAL value of £4553

but you can enrol for

just £1497

Or 4 monthly payments of

just £399

4 MONTHLY PAYMENTS

ONE-TIME PAYMENT

You will learn everything you need to get yourself the media attention you deserve!

You'll be given access to one module per week so that you have time to learn and implement each  section of the

bootcamp before moving on to the next.

This also allows you to focus your time so that the whole PR machine doesn't become overwhelming.

I can't wait to see your success!

Are you ready?

4 MONTHLY PAYMENTS

ONE-TIME PAYMENT

Plus you will get a risk-free

14-day money back guarantee

PR Bootcamp is only for those excited about moving forward with their PR and getting themselves in the media. Getting in the media for free really is the most cost effective way to publicise your business - and Fiona is going to be holding your hand along the way.

By the end of these 14 days you will have received access to the first two modules of the course, taken part in the first two Live group bootcamp sessions and the first two hosted co-working sessions.

This means you'll have had the opportunity to find out more about PR and how it can benefit your business. You will also have done all the foundation work for all your future PR.

However, if you feel that it's not for you, reach out, show us you've done the work and we'll refund your investment.

Still wondering if you should take the leap?

Here's some of our most Frequently Asked Questions

Who is this course for?

The PR Bootcamp is for female entrepreneurs at any stage of their business who want to learn how to do their own PR without the expense of costly PR agencies. You might be a startup, freelancer, sole trader, small business owner or SME who already has someone in-house doing their marketing for them but needs help when it comes to getting press and media attention.

Do you offer a payment plan?


Yes! You can choose to pay in full or get started for just £399 and pay the rest in 3 easy installments!

How long is the PR Bootcamp?

You'll be spending 8 weeks with us and during that time you'll get to hang out with other bootcampers in the private Facebook Group, meet up once a week for our one hour Live sessions as well as see other on our weekly co-working sessions.

Do you offer refunds?

We certainly want you to be satisfied with your purchase but we also want you to give your best effort to apply the knowledge you will learn during the programme. We do off er a 14-day refund guarantee for purchases. If the programme is not for you, simply show us your work and we'll issue you with a complete refund within 30 days.

Is this right for me? I've tried to do press before, but it just didn't work!

Don't write yourself off so quickly! It's not your fault, you just didn't know how to go about doing it properly. Take heart and have confidence. With the right guidance, you can make it happen!

How is this course different?

This is a very easy-to-follow, practical, step-by-step programme. There's no fluff and no flannel. You will see your PR through the eyes of a journalist and really understand what it takes to get media traction. I will be guiding, advising and critiquing your work throughout the 8 weeks. I will also be providing accountability via the Facebook Group community. You will also have one piece of news sent to the press (or ready to send) by the end of the PR bootcamp with several more on track too.

4 MONTHLY PAYMENTS

ONE-TIME PAYMENT

See you on the inside!

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