FDPR Media

Want free publicity

but not sure how to get it?

Let me show you how!

Access 25+ years of journalistic experience and 15 years of PR experience

& learn my step-by-step process for doing your own successful PR.

Does this sound like you?

• Are you struggling to get yourself noticed by the media and you haven't got money in your budget to hire in a PR professional?

• Are you feeling stressed because you’ve been sending out press releases to journalists and they’re getting ignored?

• Are you seeing your competitors’ in the newspapers and hearing them on the radio and you just can’t understand why?

• Have you thought about using a professional PR agency or consultant but you just don’t feel you have the budget for a monthly fee?

What if things could be different?

How amazing would it be if.....

.... you had the tools right in front of you so that you knew how to do it yourself?

.... you knew how to identify a story that would interest the journalists and publications you’re trying to attract?

.... you knew how to write a press release that would be looked at by a reporter, not deleted from their inbox?

If you’re finding yourself nodding along to all this, you’re not alone…

I'm Fiona Dwyer, a journalist and former television reporter and planning producer with over 30 years of experience in the industry.

I have been sent hundreds of press releases and had hundreds of stories pitched to me - some great, others not so great! It's been my job to help decide what stories we should follow up and which stories we should ditch.

15 years ago, I set up my PR consultancy to help businesses tell their stories, but I also discovered startups and small business owners who didn't have the budget to pay for PR but still desperately needed to get their message out. I’ve put all my best PR tips and tricks together in an easy step-by-step way so that small business owners know exactly how to DIY their PR and raise their own profile.

Which is why I’m soooo excited to introduce:

DIY Your Biz PR!

I want to show you:

how to identify a newsworthy story

how to create amazing headlines

how to go about writing a press release

who to send it to

the dos and don'ts of dealing with journalists

And discover the #1 mistake you need to avoid when doing your PR!

This is the exact process I use to get my clients in the press and it’s a process that you can reuse over and over again to achieve a continuous stream of media success.

Here’s what you’ll get when you buy:

01 7-module video course

Lifetime access to DIY Your Biz PR -

your step-by-step blueprint for doing your own successful PR.

Value: £997

02

Workbooks &

checklists

Workbooks and checklists to guide you through the whole process and to keep you on track!

Value: £297

03 Templates

Press Release templates to make it as easy as possible for you to write your story and get your first successful coverage in the press !

Value: £97

A total value of: £1391

Enrol now for

just £497

“Everything you need to know about PR and the benefits to your business. It's an absolute must!”

— Chloe McKinley

“Wow !! This is a must for any small business! It's like Fiona is there holding your hand through it! So knowledgeable and such a clear and helpful course. Thank you. x”

— Sarah Bailey

“ Fiona is a Journalist & PR expert and this clearly shows in her course with her passion and experience showing throughout the modules. I'd highly recommend this.”

— Vanessa Williams

Frequently asked questions:

Who is this course for?

DIY Your Biz PR is ideal for Startups, Freelancers, Sole traders, Small business owners and SMEs who may already have someone in-house doing their marketing for them but who needs help when it comes to getting press.

Is this right for me? I've tried to do press before, but it just didn't work.

Don't write yourself off so quickly! It's not your fault, you just didn't know how to do it properly. With the right guidance, you can make it happen!.

How is this course different?

This is a very easy-to-follow, practical, step-by-step course. There's no fluff and no flannel. You will see your PR through the eyes of a journalist and really understand what it takes to get media traction.

Do you offer refunds?

We do not offer refunds for courses as you shall be immediately granted instant lifetime access to the course materials and we cannot reverse this access. We clearly lay out what you will be getting on the sales page before purchase. This will give you a full understanding of what to expect within the course.

“Amazing course! Fiona is sharing invaluable experience. She is truly passionate about the topic and the seven (powerful!) modules are all you need to get your free publicity. Highly recommend!”

— Karolina Szmudzinska

“Working with Fiona is an absolute pleasure and I have been nothing but impressed with her professionalism, commitment to research, industry knowledge and ability to put people at ease to get the best out of her training and coaching sessions.

— Sarah Lilly

“ DIY Your Biz PR is a thorough course to help business owners create their own PR momentum straight from a seasoned professional in the industry! Fiona is clear, enjoyable and has many specifics about how you can be a more powerful and engaged business with potential clients!

— Tara Manna

See you on the inside!

It's going to be so much fun.